When customers are on your premises, you have an important opportunity to engage their attention and give them better service though your Wi-Fi network. Cisco®
Connected Mobile Experiences (CMX), working with the Cisco Unified Access™ infrastructure and the Cisco Mobility Services Engine (MSE), let you to make a profit center of your in-house Wi-Fi network. Cisco CMX collects data and analyzes it, and can then push information to individual
customers in your venue. You can choose types and levels of analytics, various types of engagement with your customers, device- and onsite-specific applications, and more, and share information with sales, marketing, and service personnel.
Reaching Out to Customers on Your Premises
When customers are on your premises, they’re often connected to your Wi-Fi network. That gives you the chance to create a new relationship with them and even to give them better customer service. Through your Wi-Fi network, you can track their locations within your venue, observe their behavior, and deliver special offers or promotions to them-while they’re right there. You can also analyze traffic flows so as to better position sales personnel or displays, if you’re a retailer, and match offers they may be researching on the websites of competitors. You can advise them of local amenities, if you’re a hotel, or if you’re located on a campus, guide them around through maps. You can give customers many other kinds of information and assistance as well.